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Reelcraft USA

Reelcraft History
Reelcraft products began as the Equipment Corporation, in Delta, Ohio and supplied hose reels to distributors. On June 11, 1943, the assets of Equipment Corporation were acquired by the Wayne Pump Company and moved to Fort Wayne, Indiana. In the early 60’s, the company was acquired by Dresser Industries. In 1969, the company was sold by Dresser Industries to Mr. Richard Schaller and Mr. Stan Penn, Jr. It was after this change in ownership that the company was renamed Reelcraft Industries. In 1971, Reelcraft began manufacturing hose reels. Following Richard Schaller’s retirement in 1981, Stan Penn became the sole owner and president of Reelcraft Industries.

In 1991, Reelcraft purchased Nordic Systems, of Mississauga, Canada. Nordic Systems manufactured specialty large frame reels. In 2006, Nordic Systems was consolidated into Reelcraft’s Columbia City, Indiana facility and continued to manufacture large frame reels under the Reelcraft name.

Stan Penn passed away on January 2, 2004, and the ownership transferred to a corporate trust. On August 16, 2007, Reelcraft Industries, Inc. was acquired by LN Acquisition Corp. a Harbour Group company headquartered in St. Louis, Missouri.

On December 28, 2010, SKF Corporation, a publicly traded company, purchased Lincoln Holdings Enterprise.

Reelcraft joined Madison Industries as of June 30th, 2017.

Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

Visit Madison Industries at: www.madison.net.

Widest range of products
Reelcraft manufactures over twenty five hundred models of hose, cord and cable reels, as diverse as heavy duty hose reels used in the light, medium, and heavy industry, automotive service and a wide variety of OEM applications. These models include spring retractable, motor driven and hand crank reels, handling hose lengths up to six hundred feet and ranging from ¼ inch to 4 inches in diameter and beyond. The spring retractable models are widely used in industrial applications to improve efficiency and safety by keeping hoses and cables off the floor as well as maintenance areas to provide air or power when and where it is needed.

The majority of Reelcraft hose reels deliver fluid and air, with the others designed to coil welding cables, extension and power cords. Our reels are used to transfer anything from air, water, transmission fluid, grease, oils, antifreeze, diesel fuels, welding gases, liquid pesticides, fertilizers, detergents, solvents, chemicals. Reelcraft has proven itself as a highly innovative company in developing new products for a wide range of markets.

Industry leader for quality, service and delivery
Reelcraft's dedicated workforce, together with implementation of programs such as Lean Manufacturing, have contributed to Reelcraft becoming the industry leader for manufacturing reels in the United States and worldwide. Reelcraft is ISO 9001:2008 Quality Certified since 1996, with quality built into processes throughout our entire organization, including the design, manufacture and assembly of our hose reels, cord reels and cable reels.

Reelcraft Global Headquarters

Reelcraft's global headquarters' office and manufacturing space is a state-of-the-art 130,000 square foot facility.


The Reelcraft Difference

  • Most extensive line of hose, cord and cable reels
  • Our engineered products are "better by design"
  • Fast, friendly, professional service
  • High quality, durable products
  • Industry leader for new, innovative products
  • ISO 9001:2008 certification since 1996
  • Quality through Lean Manufacturing and Six Sigma


Reelcraft Industries, Inc.
Global Headquarters

2842 E. Business Hwy. 30
Columbia City, IN 46725
Customer Service: 1-855-634-9109
All other calls: 800-444-3134
Toll Free Fax: 800-444-4587
International Calls: 260-248-8188
reelcraft@reelcraft.com