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Reelcraft USA

Reelcraft History
Reelcraft products began as the Equipment Corporation, in Delta, Ohio and supplied hose reels to distributors, who then sold the products under private labels. On June 11, 1943, the assets of Equipment Corporation were acquired by the Wayne Pump Company and moved to Fort Wayne, Indiana. Six years later, following the purchase of the company by C.J. Symington, the Wayne Pump Company merged with the Martin & Schwartz Company from Salisbury, Maryland. Symington combined the field working group and the senior management group of Martin & Schwartz with the Wayne Pump Company name and location. In 1951, poor labor conditions and a strike in Fort Wayne forced Symington to move the Hose Reel Division and the Gasoline Pump Division back to Salisbury, Maryland, leaving the Air Compressor Division as the only product line left in Fort Wayne, Indiana.

During the late 50’s, the Wayne Pump Company name was changed to Symington - Wayne to include the Symington - Gould Company in Depew, New York. In the next ten years the Symington – Wayne Company would experience more changes than just its name. The following decade saw controlling interest change to Dresser Industries. After a one year legal fight, which pronounced Dresser victorious, a forced merger resulted. Following the merger, Dresser divested itself of the Hose Reel Division because of insufficient sales growth and in 1964 the Hose Reel Division was moved back to Fort Wayne, Indiana.

In 1969, the company changed hands once again when it was sold by Dresser Industries to Mr. Richard Schaller and Mr. Stan Penn, Jr. It was after this change in ownership that the company was renamed Reelcraft Industries. In 1971, using all fixtures, jigs, drawings, and finished and unfinished inventory that were included in the sale, Reelcraft began manufacturing hose reels once again. Following Richard Schaller’s retirement in 1981, Stan Penn became the sole owner and president of Reelcraft Industries.

In 1991, Reelcraft purchased Nordic Systems, of Mississauga, Canada. Nordic Systems manufactured specialty fire, fuel and custom designed reels and related fire and petroleum OEM equipment. In 2006, Nordic Systems was consolidated into Reelcraft’s Columbia City, Indiana facility and continue to manufacture custom, fuel and fire reels under the Reelcraft name.

Stan Penn passed away on January 2, 2004, and the ownership of Reelcraft Industries, Inc. transferred to a corporate trust, with his wife, Sally, serving as senior trustee. On August 16, 2007, Reelcraft Industries, Inc. was acquired by LN Acquisition Corp. a Harbour Group company headquarted in St. Louis, Missouri.

On December 28, 2010, SKF Corporation, a publicly traded company, purchased Lincoln Holdings Enterprise.

Reelcraft joined Madison Industries as of June 30th, 2017.

Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

Visit Madison Industries at: www.madison.net.

Widest range of products
Reelcraft manufactures over twenty five hundred models of hose, cord and cable reels, as diverse as heavy-duty hose reels used in the marine industry, hose reels within robotic automotive assembly cells and reels needed to syringe the greens of a golf course. These models include spring retractable, motor driven, hand crank, stainless steel, twin welding, twin hydraulic and electric reels, handling hose lengths up to six hundred feet and ranging from ¼ inch to 4 inches in diameter. The spring retractable models are widely used in industrial applications to improve safety by keeping hoses and cables off the floor as well as maintenance areas to provide air or power when and where it is needed.

The majority of Reelcraft hose reels deliver fluid and air, with the others designed to coil welding cables, extension and power cords. Our reels are used to transfer anything from air, water, transmission fluid, grease, oils, antifreeze, diesel fuels, welding gases, liquid pesticides, fertilizers, detergents, solvents, chemicals, blacktop sealers and printing inks, in industries as diverse as aviation, industrial and automotive markets, to reels for the residential garage. Reelcraft has proven itself as a highly innovative company in developing new products for a wide range of markets.

Industry leader for quality, service and delivery
Reelcraft's dedicated workforce, together with implementation of programs such as Lean Manufacturing and SKF's Business Excellence, have contributed to Reelcraft becoming the industry leader for manufacturing spring-driven reels in the United States and worldwide. Reelcraft is ISO 9001:2008 Quality Certified since 1996, with quality built into processes throughout our entire organization, including the design, manufacture and assembly of our hose reels, cord reels and cable reels.

Reelcraft continues as the world´s largest manufacturer of spring-driven hose, cord and cable reels for use in industrial, automotive, aerospace, military and specialty applications. Reelcraft is also widely recognized as the industry leader for product quality, customer service and innovation and will continue to provide the same quality, delivery and value that will satisfy its customers.

Reelcraft Global Headquarters

Reelcraft's global headquarters' office and manufacturing space is a state-of-the-art 130,000 square foot facility.


Reelcraft Global Headquarters

The Reelcraft Difference

  • Most extensive line of hose, cord and cable reels
  • Our engineered products are "better by design"
  • Fast, friendly, professional service
  • High quality, durable products
  • Industry leader for new, innovative products
  • ISO 9001:2008 certification since 1996
  • Quality through Lean Manufacturing and Six Sigma


Reelcraft Industries, Inc.
Global Headquarters

2842 E. Business Hwy. 30
Columbia City, IN 46725
Customer Service: 1-855-634-9109
All other calls: 800-444-3134
Toll Free Fax: 800-444-4587
International Calls: 260-248-8188
reelcraft@reelcraft.com