Our Story
Reelcraft products began as the Equipment Corporation, in Delta, Ohio and supplied hose reels to distributors. In 1971, after many changes in ownership, the company was renamed Reelcraft Industries and began manufacturing hose reels. Reelcraft joined Madison Industries on June 30th, 2017.
Madison Industries is one of the largest and most successful privately held companies in the world. They build entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier, and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.
Our Mission
The team at Reelcraft supports and believes in the Madison Industries’ mission to make the world safer, healthier, and more productive. We strive to provide the quality, delivery, and value that will satisfy our customers. That’s the Reelcraft commitment.
Reelcraft’s Quality Management System has been ISO 9001 accredited since 1996 and is ISO 9001:2015 certified by Intertek.
We manufacture the widest range of hose, cord, and cable reels used in a wide variety of applications.
Quality is built into the processes of our entire organization, in the design, manufacture, and assembly of our reels.
Reelcraft has proven itself as a highly innovative company in developing new products for a wide range of markets.
Better Together
Reelcraft’s mission to make the world safer, healthier, and more productive starts from within—the Reelcraft team. Workplace values are reflected in the quality of work put into every component of the reel. From engineering to assembly to shipping, each department strives to prioritize in the following values: respect, fairness, trust, integrity, opportunities for advancement, results, work-life balance, and impact on the world.
For over fifty years, we’ve worked to make our reels stronger, more reliable, more durable, and easier to use. Our reels make work safer and easier—and that’s something we’re pretty proud of.
Our Leadership Team
Bryan McGehee
President
Liz Maka
GM – Distribution
Mark Bedwell
VP of Operations
Colin Gallagher
Chief Financial Officer
Jennifer Braun
Director of Marketing & HR
Join the Reelcraft Team
Come work a job that’s tough but not tiring. Come work for a company that puts people over production, and means it. Come work for Reelcraft.