Company Culture Videos

Employee Videos

“The Reelcraft paint department powder-coat paints every single structural steel component that you see on your Reelcraft reel.

Uli Garcia
Reelcraft Paint Team Leader

“The Reelcraft shipping department manages over a thousand SKUs, 33,000 square feet of warehouse space, one hundred and fifty in-stock models, and we ship worldwide.”

Allie Ruprecht
Material Handler/Shipping Clerk

“Most competitor reels are bolted together. At Reelcraft, we weld.”

Tim Moore
Reelcraft Welder

“We want everyone on the floor to be pressing, stamping, and putting parts together the same way every single time. It’s this attention to detail that makes Reelcraft an industry leader.”

Kayla Weber
Reelcraft Press Operator
“My team makes sure that your reel is assembled safely and correctly.”

Angela Perez
Reelcraft Assembly Team Leader
“We’re always pushing to be better.”

Joe Hilger
Senior Design Engineer
“We aim for same-day responses to our customers and push to get orders shipped on time.”

Heather Howard
Customer Service/Order Entry

“The Reelcraft Quality team engages with every department to ensure that every Reelcraft reel is as good as it can possibly be.

Patrick McCarty
Quality Manager

Life at Reelcraft

2024 Brand Video

At Reelcraft, we have a reel for almost every application. From commercial to residential. From air to water to gas to electric. Our reels are Ready When You Are®.

Reelcraft Company Culture

We’re focused on our front line workers and making their work experience as great as it can possibly be.

Careers at Reelcraft

Come work a job that’s tough but not tiring. For a company that’s focused on supporting front-line employees. Come work where you’re taken care of like family and rewarded for a job well done.

2023 Employee Appreciation

2023 was a record-breaking year at Reelcraft, with two top-performing months! We are so grateful for our team.

2022 Employee Appreciation

We had a record year in 2022! This short video extends our gratitude to the hardworking Reelcraft team members that made it happen.

Reelcraft 50th Anniversary

2021 marks the 50th anniversary of Reelcraft! This video cannot even begin to express how thankful we are for all our employees and customers, past and present. We couldn’t have made it to our 50th anniversary without you!


At Reelcraft, we believe you should never have to choose between an education and a full-time paycheck. That’s why we’ve partnered with Indiana Tech to offer Reel EDU.